Deanna Pogorelc

Deanna Pogorelc

MedCity News

Deanna Pogorelc is a Cleveland-based reporter who writes obsessively about life science startups across the country, looking to technology transfer offices, startup incubators and investment funds to see what’s next in healthcare. She has a bachelor’s degree in journalism from Ball State University and previously covered business and education for a northeast Indiana newspaper.

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Better debuts a ‘personal health assistant’ app based on Mayo Clinic expertise. Will consumers pay?

Better debuts a ‘personal health assistant’ app based on Mayo Clinic expertise. Will consumers pay?

April 16, 2014 9:00 am by | 0 Comments

Mayo Clinic has put its money and its brains behind a new mobile health startup that wants to give everyday consumers access to a personal health assistant to help them…


Octava Pink, a blood test for breast cancer, aims for fewer false positives & negatives

Octava Pink, a blood test for breast cancer, aims for fewer false positives & negatives

April 15, 2014 2:07 pm by | 0 Comments

As the gold standard for breast cancer screening has come under scrutiny in recent years, a new class of imaging devices, antibody tests and gene tests to detect breast cancer…



Health IT venture capital report: Consumer-focused tech is capturing more early-stage deals

Health IT venture capital report: Consumer-focused tech is capturing more early-stage deals

April 15, 2014 6:00 am by | 0 Comments

As early as February, analysts were saying that it would be a good year for healthcare IT companies looking for venture capital. Communications and consulting firm Mercom Capital echoed that…


Building an app for clinical trial participants? Note these common misconceptions people have

Building an app for clinical trial participants? Note these common misconceptions people have

April 14, 2014 3:56 pm by | 1 Comments

Connecting patients with clinical trials that they’re eligible for, and keeping them engaged once they enroll, has sparked many a digital health company. And for good reason: Clinical trials cost…


A virtual pet dragon with an inhaler teaches kids how to manage asthma in Wellapets’ new app

A virtual pet dragon with an inhaler teaches kids how to manage asthma in Wellapets’ new app

April 14, 2014 12:14 pm by | 0 Comments

When I was in grade school, kids got in trouble for playing with their Giga Pets and Tamagotchis in class. While a smartphone is more likely to be the culprit…


Healthcare is still a people-first (not technology-first) business, says Verizon mHealth leader

Healthcare is still a people-first (not technology-first) business, says Verizon mHealth leader

April 14, 2014 5:19 am by | 1 Comments

As a former registered nurse and diabetes nurse educator, Julie Kling saw firsthand that patients weren’t always receiving the kind of care they deserved. That’s what drove her to the…


Don’t forget to reality check your pitch before giving it to this accelerator director

Don’t forget to reality check your pitch before giving it to this accelerator director

April 12, 2014 8:00 am by | 0 Comments

Digital health is finally coming of age. Young companies are making waves, but they’re also under more scrutiny by everyone from investors to the FDA. Healthcare experts and entrepreneurs will…



Travel the world on a treadmill (and beat the boredom) with a virtual reality exercise app

Travel the world on a treadmill (and beat the boredom) with a virtual reality exercise app

April 12, 2014 6:00 am by | 0 Comments

If tech startups like Paofit have their way, people will no longer be able to cite boredom as an excuse not to exercise. Paofit is combining high-definition video with avatars…


A healthcare analytics expert’s advice to entrepreneurs: Know how to operationalize

A healthcare analytics expert’s advice to entrepreneurs: Know how to operationalize

April 11, 2014 11:46 am by | 0 Comments

One of the hottest areas for innovation in healthcare IT right now is data analytics, a topic Pamela Peele knows well. She’s the chief analytics officer of the UPMC Insurance…


3 key items of unfinished business Burwell will inherit with Sebelius’ exit

3 key items of unfinished business Burwell will inherit with Sebelius’ exit

April 11, 2014 10:17 am by | 0 Comments

With the resignation of Kathleen Sebelius and the expected nomination of Sylvia Mathews Burwell to the role of Health and Human Services secretary, the Obama administration has the chance to…


‘Molecular tweezers:’ A potential new strategy for fending off Alzheimer’s?

‘Molecular tweezers:’ A potential new strategy for fending off Alzheimer’s?

April 11, 2014 5:52 am by | 0 Comments

Rather than trying to break up clumps of proteins that characterize many brain diseases including Parkinson’s and Alzheimer’s disease, Gal Bitan and his team are trying to stop them from…


The flip side of the preventive mastectomy debate: Why one woman chose not to have one

The flip side of the preventive mastectomy debate: Why one woman chose not to have one

April 10, 2014 3:25 pm by | 1 Comments

TV host Samantha Harris is the latest in a series of celebrities going public with her decision to have a double mastectomy following a breast cancer diagnosis. As the number…


Today’s healthcare CIO job goes way beyond managing information technology (infographic)

Today’s healthcare CIO job goes way beyond managing information technology (infographic)

April 10, 2014 11:48 am by | 0 Comments

The healthcare CIO has a lot more on his plate today than he did four years ago, and the work is going to keep piling up, according to nearly 200…


CMS Medicare data dump shows why transparency is only half the battle

CMS Medicare data dump shows why transparency is only half the battle

April 10, 2014 10:12 am by | 0 Comments

As transparency advocates are applauding CMS’s data dump, many doctors, it seems, are yielding lots of questioning phone calls. That could be both good and bad.


Friend or foe? Healthcare’s new entrants stand to capture $64B worth of the market, PwC says

Friend or foe? Healthcare’s new entrants stand to capture $64B worth of the market, PwC says

April 10, 2014 6:00 am by | 1 Comments

Samsung. Apple. Google. AT&T. A wave of consumer-oriented companies are moving fast to capitalize on opportunities in the new, consumer-driven healthcare market. And if legacy companies and providers can’t keep…