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Veronica Combs

Veronica Combs

I was the editor in chief at MedCityNews.com. I started writing and editing in the print world and joined a dotcom right before the 2000 crash. I was at TechRepublic/CNET/BNET for 7 years. Health was more interesting to me than the latest version of Windows, so I left for a startup tracking prescription drug news. A year later, MedTrackAlert was acquired by HealthCentral, so I shifted to audience research. The fun of daily news and interviewing smart people brought me to MedCity News in February 2012.

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How to talk about smoking so people will listen

How to talk about smoking so people will listen

February 27, 2015 4:36 pm by | 0 Comments

Don’t smoke. I did. Wish I never had. LLAP — Leonard Nimoy (@TheRealNimoy) January 11, 2015 Leonard Nimoy died today from COPD – chronic obstructive pulmonary disorder. Most people look…


Hollywood on patients: Noble suffering is OK, but angry and in pain is not

Hollywood on patients: Noble suffering is OK, but angry and in pain is not

January 18, 2015 8:14 am by | 1 Comments

The list of 2015 Oscar nominees has already been criticized a lot. Too white, too male and no nominations for the Lego Movie or Selma. They also ignored “Cake” that…



2015 means v3.0 for digital health and me

2015 means v3.0 for digital health and me

January 2, 2015 5:49 am by | 6 Comments

As the editor of MedCity News, I have given away a lot of business cards over the last 3 years. I have met entrepreneurs all over the country, learned about…


Designer is revamping everything from white boards to office visits at Cincinnati Children’s

Designer is revamping everything from white boards to office visits at Cincinnati Children’s

December 30, 2014 12:52 pm by | 0 Comments

My first feeling after entering a hospital is anxiety. If I am not worried about my own procedure or a family member’s test, I am thinking about all the germs…


Doctor wants to transform peer review from adversarial to educational

Doctor wants to transform peer review from adversarial to educational

December 19, 2014 5:40 am by | 0 Comments

No one likes to hear, “You’re doing it wrong.” This kind of criticism is even more difficult to deliver if the work in question involves life and death decisions. Peer…


Redesigned eye dropper could make life easier and cheaper for people with glaucoma

Redesigned eye dropper could make life easier and cheaper for people with glaucoma

December 18, 2014 6:12 am by | 4 Comments

When I first heard that Bullseye Dropper won the Innov8 for Health Start Up Showcase late last year, I thought, “Hmmm, interesting, but I’ll pass.” Then last month, my 5-year-old…


Why unsexy healthcare startups are my favorites

Why unsexy healthcare startups are my favorites

December 17, 2014 12:26 pm by | 3 Comments

Download MedCity’s Startup Index for November I hate it when people call ideas or businesses “sexy.” People are sexy, ideas and inanimate objects are not. When I hear a person…



Three things health systems must do to take on risk – and succeed

Three things health systems must do to take on risk – and succeed

December 12, 2014 4:23 pm by | 0 Comments

Everyone in the healthcare world is trying to figure out how to manage risk – whether that is something basic – like switching to online appointment scheduling – or something…


Helping hospitals take on risk pays off big time for HIT consulting company

Helping hospitals take on risk pays off big time for HIT consulting company

December 12, 2014 11:49 am by | 0 Comments

You can’t call an 18-year-old company a startup, so Valence Health doesn’t fit into that category. However, news from the Chicago company this year has been as exciting and impressive…


Why 2 app evangelists say 2015 will be a tipping point for doctors prescribing apps

Why 2 app evangelists say 2015 will be a tipping point for doctors prescribing apps

December 9, 2014 12:19 pm by | 3 Comments

2014 has been a banner year for Natalie Hodges and Brandi Harless of Personal Medicine Plus. The duo graduated from Xlerate Health, gave 45 59-second pitches at Cleveland Clinic’s Innovation…


HIT company combines scribes and EMR support to keep ROI high

HIT company combines scribes and EMR support to keep ROI high

December 3, 2014 1:11 pm by | 0 Comments

An ER doctor wanted help documenting patient care, so she started a scribe business. Kathleen Myers, MD started Scribes Stat in 2011. In 2012, customers started asking for help in…


Three healthcare campaigns you should support on Giving Tuesday

Three healthcare campaigns you should support on Giving Tuesday

December 2, 2014 2:11 pm by | 1 Comments

As I mentioned last week, my family lost several people this year. As I result, I have done a lot of house cleaning – purging, throwing away, donating, and reorganizing….


Bernard Health will help you shop for health insurance on Black Friday

Bernard Health will help you shop for health insurance on Black Friday

November 28, 2014 12:00 pm by | 1 Comments

A few lucky shoppers in Tennessee, Texas, Indiana and Ohio could pick up the best deals in health insurance today, instead of fighting the mobs for big screen TVs and…


These 3 entrepreneurs are working on the hardest problem in healthcare –  dying

These 3 entrepreneurs are working on the hardest problem in healthcare – dying

November 27, 2014 12:00 pm by | 1 Comments

I always say that I have the best job: I get to talk to smart people doing really interesting work. I have met dozens of entrepreneurs this year. There is…


A focused diagnostic is better than one test that does it all

A focused diagnostic is better than one test that does it all

November 18, 2014 10:01 am by | 0 Comments

  Download October’s Startup Index The Nokia X Sensing challenge drew 11 finalists. Each company fell into 1 of 2 groups: a do-it-all sensor or a specialized sensor. EMI, one…