HealthCrowd

Health IT

Surprise: Pilot project finds mobile engagement with Medicaid patients ‘most cost-effective’

Mobile health messaging company HealthCrowd unveiled results from its pilot project with Healthfirst that showed 86 percent of Medicaid recipients in Healthfirst’s member population regularly use mobile technology, making text messaging a good patient engagement platform. The pilot found that the Medicaid population is “very similar to the general U.S. population” with its mobile habits […]

Daily

HealthCrowd expands healthcare messaging platform to reach patients

Healthcare messaging service HealthCrowd, led by advertising veteran Neng Bing Doh, knows firsthand the power of communicating in multiple formats to reach customers. To that end, the digital health company has expanded its DH*RMA platform to transmit messages from payers to Medicare and Medicaid patients to boost engagement beyond text message alerts. In addition to […]