Erin Dietsche

Erin Dietsche covers the hospitals and health IT beats for MedCity News. She previously worked as a writer/reporter for Becker's Hospital Review, where she covered everything from payer issues to health IT to leadership. Erin grew up in Minnesota, graduated from the University of Iowa and now calls Indiana home. You can email her at [email protected].

Posts by Erin Dietsche

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.