Cleveland Clinic has launched a new blog that’s aimed at being a source of information on heart health and cardiovascular research.
The blog, called The Beating Edge, provides another avenue for the Clinic to market its heart care program, which has been ranked No. 1 in the nation by U.S. News and World Report for 17 consecutive years.
Recent blog entries have touched on the durability of stents, cardiac rehabilitation and hot weather’s effect on the heart. Most blog posts don’t feature an author’s name, but many contain quotes from Clinic physicians.
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“TheBeatingEdge.com will be the source of breaking news from Cleveland Clinic’s heart program,” said Dr. Ben Barzilai, the medical director for the heart blog. “It will provide commentary from our heart experts on current issues. And it will post features that will enrich and enlarge readers’s knowledge and appreciation of the heart in all its complexity.”
Other Cleveland Clinic blogs include one maintained by its laboratory team and another from the chief medical officer of its not-yet-opened Abu Dhabi hospital, though the latter hasn’t been updated since June.
In recent years, the Clinic launched a health and wellness portal, ClevelandClinicHealth.com — essentially its own version of WebMD. That site redirects readers to a section of ClevelandClinic.org and culls information from many of the Clinic’s print and other online publications. It includes an alphabetic index of health problems, a video database and intersperses personal stories about diseases.
The Clinic has also in recent years launched a jobs site, struck some new partnerships with online publications, become more aggressive in promoting the hospital through Internet searches and expanded its efforts in social media.
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Eighty-five hospitals across the nation maintain blogs, according to a list maintained by Ed Bennett of the University of Maryland Medical Center. However, that list hasn’t been updated for about a year.
Minnesota-based Mayo Clinic is widely considered the leader in healthcare social media and operates several blogs. Mayo maintains separate blogs focused on disseminating the health system’s news, sharing stories from patients, health policy, depression, stress and Alzheimer’s disease.