Finding it hard to focus on work or counting the minutes until 5? Take a work-related Pinterest break. Paul Sonnier, the founder of the Digital Health group on LinkedIn, has collected more than a dozen infographics on this board.
I get several e-mails every day asking me to “Check out this great new infographic!” We do certainly write about some of these information-rich illustrations, but infographic spam is quickly drowning out the few helpful and well-designed graphics.
Many of them have most or all of the characteristics that Ian Lurie lists in his blog post, 11 Reasons your Infographic Isn’t an Infographic, including:
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Sheila Bond, MD, talked about the latest trends regarding integration of AI in healthcare.
- Lack of clarity.
- Low information density.
- Yeck. It’s as visually appealing as a spit wad.
Many of the illustrations are link bait to boot, which means if you share the graphic on your site, you are giving traffic to a site you may not really want to support.
His closing comment is great advice from anyone – marketer, researcher, writer – thinking about creating an infographic.
A colored background, a few stick drawings and bizarre font choices don’t make something an infographic. You’re hunting the word into extinction. Please, stop.