Adrian Rawcliffe shared GlaxoSmithKline’s motto – Do more feel better and live longer – and explained how having a global strategy is a new requirement for success for pharmaceutical companies. His most interesting comment was about how the company turned to the McLaren Group to develop a better data analysis strategy.
McLaren wins a lot of Formula 1 races, apparently thanks to its use of data.
Rawcliffe said that GSK is learning how to be more efficient and agile by working with the company.
