Startups

Women in Health: Honesty + flexibility = long-term customer relationships

Susan Maley, vice president of sales and marketing at CaseNetwork, shared her negotiation strategy at CONVERGE in Philadelphia. She has found that being honest and willing to compromise is the best way to build lasting relationships with customers. “I think it’s important for customers to feel a win after the negotiations end,” she said. “Even […]

Susan Maley, vice president of sales and marketing at CaseNetwork, shared her negotiation strategy at CONVERGE in Philadelphia. She has found that being honest and willing to compromise is the best way to build lasting relationships with customers.

“I think it’s important for customers to feel a win after the negotiations end,” she said. “Even if it meant giving up a little more in the beginning, I found that for a long-term relationship, it pays dividends.”