AT&T’s first chief medical information officer Dr. Geeta Nayyar is changing employers but not job titles. She has joined patient engagement business PatientPoint as its CMIO, according to a company statement.
At AT&T, Geeta Nayyar’s (@gnayyar) work involved adding a clinical perspective to its mobile health arm, AT&T ForHealth, and she will serve a similar function at PatientPoint.
Nayyar will offer a clinical perspective to PatientPoint as it works with hospitals and physician practices to help coordinate patient engagement and adherence. Its health education channel for patients is delivered through physician practices. It also has services that cover discharge planning for hospitals along with electronic check-in and care coordination.
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The company’s care coordination platform integrates in real time with health plan data, medication management and practice management and electronic medical record systems, according to the company’s website.
Hospitals have been under pressure to reduce readmissions deemed unnecessary for conditions such as chronic obstructive pulmonary disease, pneumonia and heart failure or face penalties in the form of reduced Medicare reimbursement.
One way hospitals and physician practices are trying to address that is to ensure patients have a better understanding of their condition and working with them to better manage it. It’s an area that has spurred many startups and established companies to develop broad and targeted programs to identify patients that will need extra help when they are discharged as well as adherence tools to help patients manage their medications.
