Elite 8: Wearable startups tracking cancer, seizures, heart trouble, babies

We just talked about how to move digital health beyond the healthiest people in the room. Many of the wearable companies who have survived to this round of the Wearables Sweet 16 are doing just that. Instead of tracking steps taken or floors climbed, these companies are aiming to diagnose breast cancer sooner, increase access […]

We just talked about how to move digital health beyond the healthiest people in the room. Many of the wearable companies who have survived to this round of the Wearables Sweet 16 are doing just that. Instead of tracking steps taken or floors climbed, these companies are aiming to diagnose breast cancer sooner, increase access to telemedicine, and keep people safer.

Here are the latest matchups. Pick your winners in the comments. May the companies with the biggest potential to make healthcare better, safer or cheaper win.

1. Pristine’s EyeSight vs. Evena Medical – Google Glass for telemedicine faces off against glasses to help nurses see veins.

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

2.Playtabase’s Reemo vs. Rest Devices’ Mimo smart onesie – On one side is a gesture control device for people with limited mobility due to stroke. One the other is a sensor system to track a baby’s vital signs.

3. First Warning Systems’ BSE bra vs. Ollo Mobile’s Cloud Phone 3G – One company incorporates breast cancer screenings into every day life, the other keeps people connected even without a cell phone signal.

4. Artefact’s Dialog vs. Zoll Medical’s Life Vest – A design company’s prototype for a system to track seizures goes up against a portable defibrillator.

We will update the bracket on Saturday for the Final Four matchup and have the championship round Monday.