Health Gorilla, an online healthcare marketplace that connects providers with labs and radiology centers, has raised $1.2 million in new financing, led by True Ventures.
The Silicon Valley-based company said the funds will position it for further growth and expansion in what it describes as a $64 billion diagnostic test market.
The startup, founded in 2011, is hoping to tap into that market by connecting users to some 9,000 diagnostic labs and 35,000 radiology centers through a HIPAA-compliant platform where providers can easily place orders, get results and eliminate the need for paper faxes.
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The company says it is replacing “the clunky and costly” current practices of lab test ordering, wherein physicians must use a number of separate systems from separate companies to request diagnostic tests and results. The online marketplace streamlines that process, providing real-time access, the company says, adding that approximately 72 percent of all patient record data is diagnostic lab and radiology center test results. The Health Gorilla marketplace is available at no charge for doctors and clinicians.
“Today we have over 500,000 patient records in the system and we are growing rapidly,” Steven Yaskin, CEO of Health Gorilla, said in a statement. “We remain well positioned to continue building momentum and to capitalize on our significant market opportunity within digital health.”
The company also announced the launch of an iOS app for physicians to place orders or communicate with other facilities, such as a skilled nursing facility or medical equipment providers.
