Crowdfunding, therapeutic video games and Will Ferrell have something in common

Gaming in healthcare has a new supporter in funnyman Will Ferrell, who’s the face of a new crowdfunding campaign to raise money for a charity that provides video games to children with cancer. Ferrell’s offering up the chance to win a one-on-one gaming session that will be broadcast live on video platform Twitch in exchange […]

Gaming in healthcare has a new supporter in funnyman Will Ferrell, who’s the face of a new crowdfunding campaign to raise money for a charity that provides video games to children with cancer.

Ferrell’s offering up the chance to win a one-on-one gaming session that will be broadcast live on video platform Twitch in exchange for donations of $10 or more through the SuperMegaBlastMax Gamer Challenge. The fundraiser is hosted on Indiegogo and supported by Xbox and Amazon.

It’s organized by two cancer charities: Cancer for College, which awards scholarships to young cancer survivors, and DonateGames, which partners with game publishers and collects video games for children with cancer.

For children with cancer, playing video games while going through treatment “provides a much needed escape and allows them to feel like a regular kid again,” DonateGames says. Not only that, but a growing body of evidence supports video games as a way to boost medication adherence and other behavioral outcomes in children with cancer. Some game developers have even designed games specifically for young patients.

So far, the campaign has raised $40,000 of a $350,000 goal.