Adding relevant healthcare content offers a useful way for mobile health companies to add value to their apps. Medication adherence app developer MediSafe offered a good example of that in the form of FEED. The customized content channel developed in-house is designed to provide video, articles and information aimed specifically at user’s condition and preferences. It will start with diabetes, but wants to move into other chronic conditions such as COPD, congestive heart failure and hypertension.
The idea is to get a baseline of each user’s interests in the initial phase based on the content they like. That will drive patients to sources to understand more about their condition and how to manage their disease through exercise, diet and other factors. Another example of contextualized information is glucose readings. A patient taking medication for diabetes will see content in their feed such as a video about their condition. They can find information about their medication and how it is helping in managing their condition. There are also tips on diet and exercise for people with diabetes and a new discount card when they receive a reminder to fill their prescription
CEO Omri Shor said the platform is integrated with Healthkit. he compared the workings of the content channel to Facebook’s news feed. “With Facebook there’s a different feed for each person. “We are storing lot of data but over time the system will be able to predict what will be more engaging for you.”
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“We have developed this in house and are operating right from the beginning on a type of Microsoft server with access to superstrong computers
The parameters that help determine the type of content users receive include their location, their language, their condition and the medication they are taking. Algorithms will process user feedback to help decide the content feed in the future.
A biofeedback component lets users add their vitals to provide, keep, track and share additional information with their physician. Users’ vitals data can be integrated into Apple Health Kit, starting with the user’s glucose levels on the coming version, a company statement said.
Contextualized healthcare content based on a patient’s specific profile is something companies like Medivizor and Orca Health have championed, though they have taken very different approaches to the issue. Others have tacked on content with the goal of creating a one-stop shop customized to their users’ needs, such as newly discharged patients,
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