Aventura raises $14 million for healthcare IT tool in which security and workflow intersect

Health IT company Aventura, which has developed a way for computers to recognize the user, their role and which patient they need to bring up on a screen based on their location in a hospital, has raised a Series C round led by new investors SafeguardScientifics and Merck Global Health Innovation Fund, according to a […]


Health IT company Aventura, which has developed a way for computers to recognize the user, their role and which patient they need to bring up on a screen based on their location in a hospital, has raised a Series C round led by new investors SafeguardScientifics and Merck Global Health Innovation Fund, according to a company statement.

The round also included existing investors Excel Venture Management, HLM Venture Partners, and Memorial Care Innovation Fund. The funding will go towards expanding sales and marketing, business development, customer support, and accelerating product development.

The technology is referred to by the company as awareness computing. It’s designed to accelerate the process of working with electronic medical records, by helping users jump to the relevant page on the patient’s chart. The company claims its technology is application agnostic.

Aventura CEO John Gobron said in the statement: “Awareness computing is the next generation in workflow optimization as it combines the security and speed benefits of [Single Sign On] with deep intelligence to deliver clinical and business awareness to the point of care.”

In an interview with HIStalk last year, Gobron said its technology is intended to make hospital computers more intuitive. “For all the great work computers do, they are fundamentally dumb instruments. They don’t know what to do until you tell them what to do. We provide what we call awareness to the computing experience. We try to know what the user wants to do and tell the computer that before the user actually interacts with the computer itself.