Healthcare goes to market. New Cleveland Clinic spinoff begins taking orders

An online marketplace selling health tech developed by Cleveland Clinic caregivers and its alliance partners has started taking orders. ADEO, an e-commerce spinoff of Cleveland Clinic Innovations, is selling 13 health technology products including online marketplace selling apps, hosted to deliver ready-to-purchase healthcare products and services directly to the customer, including hospitals, private practice physicians […]

An online marketplace selling health tech developed by Cleveland Clinic caregivers and its alliance partners has started taking orders.

ADEO, an e-commerce spinoff of Cleveland Clinic Innovations, is selling 13 health technology products including online marketplace selling apps, hosted to deliver ready-to-purchase healthcare products and services directly to the customer, including hospitals, private practice physicians and even patients.

Gary Fingerhut, Executive Director of Cleveland Clinic Innovations, said in a statement that the inventory of the online store includes digital assets conceived and developed by the Cleveland Clinic. Cologene, for example, is a data management software tool from the Cleveland Clinic for clinicians. It tracks family-based medical studies. Other products are more consumer-focused, such as a hearing protection app developed by ProMedica. The app, which can be used on smartphones, allows users to monitor ambient noise levels to protect their hearing.

Fingerhut added that the products can be translated to different customer bases such as hospital administrators, community practices, commercialization centers and service industries.”

Most items are available for immediate download. But in other cases, ADEO has an infrastructure and team in place to help configure products and services into their different organizations’ workflows.

The online marketplace provides another way for healthcare organizations to see what other institutions are doing to advance healthcare delivery. ” By sharing our approach to digital asset transformation, we anticipate this platform will spur additional collaborative opportunities to improve patient care on a global scale,” Fingerhut said.

Cleveland Clinic’s move is an interesting development and advances the concept of how hospitals can commercialize their ideas.

[Photo from Flickr user Pasu Au Yeung]