A few months after Lumo Bodytech closed a Series B round to the tune of $10 million to support its efforts to add partners, the wearables developer has inked a deal with Walgreens to include its posture sensor in its wellness program. It is part of a broader push by Lumo to add corporate partners.
Lumo Lift is a small wearable that clips onto a shirt. It is intended to improve posture, particularly to prevent back pain — the second most common reason people go to the doctor and the most common source of workplace injury claims for people under 45 years old. When users slouch, the sensor vibrates. It also tracks activity. The wearable comes with a companion app for iOS and Android networks.
Lumo Bodytech also works with Validic to aggregate user data from its wearable and other devices so the data can be viewed in context with other activities.
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Walgreens Balance Rewards program spurs members to earn points for participating in health-related programs and tracking their progress toward a goal, according to information from Walgreens. A collaboration with Qualcomm Life last year provided medical device connectivity and allowed members to sync certain digital health devices to their Balance Rewards account.
Adam Pellegrini, divisional Vice President of Digital Health at Walgreens said: “Lumo’s approach illustrates the future of the Internet of Wellness Things combined with rewards to drive behavior change.”
Walgreens has collaborated with quite a few app and device developers in its Balance rewards program such as Glow, Pager, Fitbit and Jawbone.
In an interview last year, Lumo Bodytech CEO Monisha Perkash said its interest in employer collaborations represented a shift for the business, which previously sold only to consumers. She said it sees a lot of opportunity to diversify its business with corporate partners.
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