Count the Medical Group Management Association as the next provider organization to want in on the innovation action.
The Englewood, Colorado-based MGMA, representing physician group practices, said Monday that it will set up a 5,000-square foot collaboration space in Catalyst Health-Tech Innovation, a massive technology hub under development on a full city block in the hip River North section of Denver. The MGMA space will open in early 2018.
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“This is MGMA’s way of planting our flag in the future,” said President and CEO Dr. Halee Fischer-Wright. “When you’re a 90-year-old organization like ours, you need to do things to remain relevant.”
Though MGMA is headquartered in an area known as the Denver Tech Center, Fischer-Wright said that the campus is a bit “isolated” in a suburban setting. “It’s really about being in a collaborative setting,” she said of the decision to secure space in the 300,000-square-foot Catalyst HTI complex. “We see it as a massive business opportunity,” Fischer-Wright added.
Fischer-Wright said MGMA is “flirting with the idea” of creating a tech incubator at its Catalyst HTI site, but no decision has been made. (The American Medical Association operates an “interaction studio” within the Matter incubator in Chicago, but doesn’t incubate startups itself.)
What it definitely won’t be is traditional office space, though; Fischer-Wright said there are no plans to station full-time MGMA employees there. “It’s really about being in a collaborative community,” she said.
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That means MGMA envisions bringing its members — physician practices — and consultant network together with entrepreneurs. The organization also expects to host some meetings there, such as the annual MGMA/AMA Collaborate in Practice Conference that’s currently held in Colorado Springs.
Another possibility is a something like a “TEDMED for medical group practices,” Fischer-Wright said.
The first 180,000 square feet of the Catalyst HTI complex is scheduled to open in late 2017. “Once it’s substantially completed, we will go in and build our space,” Fischer-Wright said.
Image: Catalyst Health-Tech Innovation
