Devices & Diagnostics

Cook Medical launches awareness campaign for World Kidney Day

Today is World Kidney Day, and Bloomington, Indiana-based medical device company Cook Medical is bringing awareness to chronic kidney disease (CKD) with a new campaign.

Cook Medical kidney disease

MedCity News has partnered with BioCrossroads to provide coverage focused on Indiana’s next generation of growth and innovation in life sciences.

Today is World Kidney Day, and Bloomington, Indiana-based medical device company Cook Medical is bringing awareness to chronic kidney disease (CKD) with a new campaign.

Sponsored Post

Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

Kidney disease is considered a “silent killer” because nearly 70 percent of patients don’t show any symptoms in the early stages. According to a release, 200 million people globally are affected by CKD each year, and there is a very prominent presence particularly in China with 120 million people suffering from the disease.

Cook Medical is attempting to increase awareness and education about CKD, especially today. Because the disease is much more prevalent in Asia, the company is featuring its campaign on its independent healthcare blog Healthscope Asia.

Healthscope Asia worked with Dr. Angela Wang, Department of Medicine at The University of Hong Kong – Queen Mary Hospital to create educational infographics to help educate people on the condition.

Cook Medical also put together this testimonial video: