It’s come to this.
In years of hearing about how millions of patients will want to get copies of their medical records, control their medical records, manage their medical records and own their medical records, nothing has stuck.
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Personal health records have come and gone. Revolutions haven’t been televised because they were nonexistent. Last year’s “Data Independence Day” morphed into a campaign when organizers realized the difficulty of getting a million or more people to request access to their records on a single day.
That campaign, GetMyHealthData, has been relatively quiet since last summer, though leaders spoke out last month when the U.S. Department of Health and Human Services called for fee-free records access. Still, there is no mainstream outcry to liberate all the data.
It’s time for the heavy hitters, perhaps even the nuclear option. It’s time for cats. And animated GIFs.
Last week, GetMyHealthData went all in, putting up a blog post with nine “facts about digital health records.” Text was minimal. The cats were the real stars. They even busted out Toonces the driving cat, of early-1990s “Saturday Night Live” fame. Because Internet.
If that doesn’t work, will anything?