2Morrow
With the Rise of AI, What IP Disputes in Healthcare Are Likely to Emerge?
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.
Name: 2Morrow
Location: Kirkland, Washington
Money Raised: $500,000
The Product
2Morrow’s behavior change engine powers a suite of digital behavior change programs including a smoking cessation “app” called SmartQuit. SmartQuit has been clinically tested and shown to help smokers quit. The program focuses on teaching acceptance and commitment therapy (ACT) skills that shows smokers a new way to deal with the urge to smoke. The full backend engine and reporting dashboard provide validated enrollment and completion data and key insights into a population.
The Impact
Unaided smokers quit at about a 5 percent rate. SmartQuit participants quit at a 11 percent -13 percent rate and those that complete the full program quit at a 28 percent rate, according to 2 clinical trials done by Fred Hutchinson Cancer Research Center in Seattle.
With a program cost of $50 and a “cost per quit” of under $500, SmartQuit can save payers an average of $2,000 each year for each smoker who quits.
Customers or Pilots
Multiple employers (and wellness programs) with populations from 100 to 25,000 employees. 2Morrow has piloted with 2 health plans and has two active state Department of Health’s as clients (WA and LA). Company also works with a nonprofit trust that is helping 200,000 Louisiana smokers quit.
Revenue Model
2Morrow sells to states, health plans, employers and other groups who distribute the program for free to their members/employees. Currently the company charges a per activation fee or a per member per month fee depending on product and client needs.
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