Patient Engagement, Health IT

Fit4D inks deals with Humana, Glooko to add health coaching support for diabetes patients

The collaborations are part of a push by Fit4D to scale its business across pharma, payers, and ACO segments.

A Fit4D certified diabetes educator or CDE speaks with a Fit4D user.

A Fit4D certified diabetes educator or CDE speaks with a Fit4D user.

Diabetes patient support business Fit4D has inked a deal with Humana to provide its diabetes coaching tool to high-risk Medicare PPO members in North Florida. Fit4D also partnered with digital health business Glooko in a deal that will provide coaching support to Glooko customers to provide contextualized lifestyle tracking.

The deals are significant because they are part of Fit4D CEO and Founder David Weingard’s plan to continue to scale his nine-year-old business further in each of its distribution channels. He talked about his company in a phone interview with MedCity News earlier this month.

Sponsored Post

Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

Fit4D’s coaches are certified diabetes educators (CDE) who reach users in a variety of ways phone calls, texts, emails and other mediums. Weingard said many newly diagnosed patients can be in a state of denial about their chronic condition and can’t quite believe they have diabetes. That’s why the human contact of Fit4D’s coaching support is critical. Weingard knows what he’s talking about because he was diagnosed with Type 1 diabetes in his 30s. He credits a CDE with helping him cope with the diagnosis and manage his condition.

Fit4D CEO and Founder

Fit4D Founder and CEO David Weingard

The value of a health coach is that they can help build trust and a rapport with people and help them not only come to terms with their condition but also manage it, he said.

“Those people are not going to a website to sign up for a program or downloading an app,” said Weingard. “They are out there and need someone who will call them and say, ‘I have your back.'”

The collaboration with Glooko is also interesting because Fit4D caters to pharma customers as well as a way of validating the effectiveness of and improving adherence to drugmakers’ medications. Glooko works with Novo Nordisk to develop personalized digital diabetes management tools and it also collaborates with Roche on tools to support Roche’s devices.

Weingard noted that 40 percent of patients who are prescribed a diabetes medication stop taking it. So the company uses its technology to improve CDEs reach so it can improve medication adherence. Fit4D works with pharma companies such as Sanofi. But it also has diversified its business to include customers such as Weight Watchers and Acacia Network, a Latino accountable care organization.

Fit4D has a business-to-business-to-consumer model so physicians tend to be the ones that inform the patients about its service. Payers provide a list of their members and the company reaches out to them. He noted that physicians tend not to regard Fit4D as competition but more as additional support that makes their jobs easier.

For Humana members, Fit4D will be introduced to them both via external outreach communication such as email as well as providers talking with patients about it.

Weingard noted that the company will make public more partnerships this year.

“You will continue to see partnerships announced with pharma, payers, and ACOs that will come online this year,” Weingard said. “You also will start to see technology partnerships…These tech partnerships will leverage data to make the coaching experience richer.”