Health IT, Startups

Five reasons you should attend MedCity INVEST Twin Cities digital health conference

The second edition of the Midwest digital health investor conference takes place at the Walker Art Center in Minneapolis October 11. Register today!

Next week is the second annual MedCity INVEST Twin Cities conference. The Midwest digital health investing event on October 11 will address some of the most challenging issues in healthcare from improving the delivery of medical care to underserved populations to how artificial intelligence can be used in hospitals. It will also highlight how digital health entrepreneurs are collaborating with medical institutions to confront the pain points in healthcare and which kinds of digital health companies are turning investors’ heads.

Time is running out to register for INVEST Twin Cities. Here are a few reasons why you should attend.

A compelling keynote speaker

Susan Jepson, vice president of Upstream Health Innovations at Hennepin Medical Center and co-founder of Hitch Health, will deliver the opening keynote on the building blocks of venture models and innovation models to deliver healthcare to underserved patients. One example is the adoption of software to improve non-emergency medical transportation programs to reduce the number of people missing doctor appointments because they don’t own a car and lack easy access to public transport.


Attend MedCity INVEST Twin Cities to hear from healthcare experts like Susan Jepson, Abner Mason and others. Save $50 with the code MCN50. Register now.


Insightful discussions on improving access to healthcare

ConsejoSano founder and CEO Abner Mason will take part in a panel discussion on Medicaid innovation with Dan Brillman, founder and CEO of Unite Us;
Mike Nathan, co-founder and CEO of FRITZFINN and co-founder of Livio Health Group; and moderated by David Kulick, the co-founder of Adaptation Health. In an interview, Mason talked about how his business is addressing not just language barriers but also the cultural barriers that can pose additional challenges to healthcare delivery:

What makes culture more important than language, Mason said in a phone interview, is that even if people speak the same language, their cultural attitudes may differ markedly. For example whereas a Miami resident of Cuban origin may have no difficulty trusting healthcare institutions, a person of Mexican origin in Los Angeles may be fearful of seeking care due to the current political environment. That’s especially true because the safety net providers in the US are Federal Qualified Health Centers, or FQHCs.

How digital health startups and healthcare organizations can create meaningful collaborations

Another conundrum in healthcare is this: How can entrepreneurs advance their digital health solutions if they’re not able to integrate with the electronic health record? What do healthcare organizations need from entrepreneurs to move ahead with these collaborations? A panel discussion moderated by Dr. David Levin, co-founder and CMO for Sansoro Health with Dr. Andrew Mellin, Chief Medical Officer of Spok and Matthew Werder, Chief Technology Officer with Hennepin Healthcare, will share insights on how startups and healthcare organizations can work together.

In an interview with Werder, he noted that the integration conversation needs to happen from the start. Organizations should be sure to evaluate a technology’s benefits against how well it will integrate with the EHR system.

Networking with digital health entrepreneurs, investors and healthcare organizations

A startup pitching contest will be a prominent part of the conference.  The 10 finalists in the Pitch Perfect competition span a wide range of needs in healthcare such as remote monitoring for physical therapy to tools to improve the management of chronic conditions like diabetes care as well as monitoring the side effects of cancer drugs.

The judges will include Jodi Hubler, managing director of Lemhi Ventures; Cheryl Matter, the senior director of innovation for Blue Cross and Blue Shield of Minnesota; and Jessica Zeaske, the director of healthcare investments at GE Ventures.

Initiatives to encourage women and minorities to enter the healthcare industry

MedCity News Editor in Chief Arundhati Parmar will moderate a panel discussion on improving gender diversity in healthcare. The panelists will seek to dig deeper into the national discussion surrounding gender bias and achieving diversity in the workplace and society and discuss new initiatives in this area. Participating in the conversation will be Dr. Siyad Abdullahi, president and CEO of The Language Banc;  Shaye Mandle, president and CEO of the Medical Alley Association; Kenneth Morris, founder of KnectIQ; and Jessica Zeaske, Director of Healthcare Investments at GE Ventures.

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