A survey from HealthSparq reveals that payers need to up their game if they want to keep their members engaged. Nowhere is that more true than the way they reach out to their members and how frequently.
The Annual Consumer Sentiment Benchmark Study reveals that email is the most popular medium for people to get updates from their health plan, according to the majority (59%) of respondents. Despite this, only 38% said they get an email from their health plans one or more times per year. Other preferred communication channels were:
- Updates via text messages: 22%
- Regular mail: 39%
- Phone: 31%