The more you read, the more you understand that nurses — not doctors, not entrepreneurs and not investors — could be the indispensable cog to make patients healthier, solve some of the physician shortages and implement so many of the new patient deliver innovations.
Just today, a report showed that patients often prefer nurses to doctors.
So when will everyone respect them more? Today they’re increasingly relegated to paper pushers. Pay cuts are a constant threat. And they have to chug coffee at a obscenely high rate. Some people see respect as the reason experienced nurses leave the profession earlier than they could.
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But, like so much of our modern world, the Internet search is the litmus test.
Using the keyword service Wordtracker, I entered “nurses” into the database and out came the most common searches for the term. The No. 1 term — wait for it — is “hot nurse.” And it’s searched for 48 times more often than American Nurses Association, which doesn’t even crack the top 30. In fact, that single phrase “hot nurse” makes up one-third of all Internet searches from the top 30 terms, according to Wordtracker.
There are NSFW terms on this list (the only small comfort: many people searching for these terms can’t spell). One more suggestion: When you see a search you don’t understand, do not Google it.
Here’s the painful top 30 nurse searches (via Wordtracker):
- Hot nurse
- Nurse
- Night shift nurses
- Private nurse movie
- Hot nurse and patient
- Nurse gives hand job
- Nurse adventures
- Hot japanese nurses
- Nurses
- Naughty nurse
- Sexy nurse
- Naught nurses
- Naughty nurses
- Nurse joy
- Nurse chut
- Enema nurse
- Nurse sex
- Hot teachers and nurses
- Asian nurse
- Cute nurse gallery
- Hot nurses
- Nurse jackie
- Amazing nurse nanako
- Hot nurse examines a patient
- Nurse examines patient
- Chloroform nurse videos
- Wet nurse
- Hot night shift nurses
- Nurse tube
- Anime nurse
Doctors do fare better — but share their lumps. “Play doctor rectal temperature video” is No. 8 and “fake doctors excuse” is No. 6. But all the worst doctor searches are typed in much less often than the nurse searches.
That’s (not) hot. But you know what is? Entrepreneurs are paying nurses increasing respect by focusing on unique, interesting and problem-solving ideas that make nurses a bigger part of the healthcare equation. That’s the silver lining to a digital future.
[Photo courtesy of Flickr user State Library of South Australia]