In today’s so-called consumer-driven landscape, no provider is exempt from the shifting attitudes. When it comes to pharmaceutical companies, it turns out patient expectations — not wishes, mind you — are quite high, and the industry can ill-afford to ignore the prevailing sentiment.
According a survey of 2,000 patients by Accenture , 76 percent think pharma companies “have a responsibility” to provide complimentary information and services around the products they sell.
Another 74 percent indicated that they wanted outreach when they start taking a medication, not afterward. To that end, the top four areas were patients are proactively seeking information are:
— medications, at 80 percent
— chronic conditions, at 75 percent
— healthcare services, at 71 percent
— illnesses and ailments, at 65 percent.
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Images from Accenture.