Dr. Adam Goodcoff is a physician, entrepreneur, and innovative healthcare communications leader with deep experience at the intersection of marketing, AI, and digital strategy. He is the founder and former CEO of MedFluencers where he built the first and largest healthcare provider influencer platform, pioneering data-driven, creator-led solutions for pharmaceutical, medical device, and healthcare brands. At HealthCentral, he leads health experience innovation across the company’s portfolio of brands, building a more human approach to health.
Nationally recognized for developing scalable, evidence-based medical education through emerging social media channels, Dr. Goodcoff has reached millions of clinicians and patients worldwide. His work includes participation in the White House Roundtable for Leaders in Healthcare Social Media and recognition as an MM+M 40 Under 40 honoree. Dr. Goodcoff holds a bachelor’s degree from the University at Albany and a Doctor of Osteopathic Medicine degree from the West Virginia School of Osteopathic Medicine. He completed residency training at the University of Illinois at Chicago and is board certified in Emergency Medicine.
As patients take to social media, in all its ungated glory and promotion of misinformation, how can they be certain that what they are getting is accurate? What voices can they trust?