Amy West

Amy West is the Head of US Digital Transformation and Innovation for Novo Nordisk, where she drives disruptive digital health and commercial innovation exploration and validation for the US enterprise. She leads a team of industry pioneers in exploring existing and emerging technologies and other areas of innovation to develop novel solutions for improved patient experience and outcomes. She also established the first US innovation incubator (Apis Labs) for Novo Nordisk, applying design thinking, scrum, agile, and lean methodologies to identify and test novel solutions. Amy holds an MBA from Marymount University and a Bachelor’s degree in English from the University of Richmond.

Posts by Amy West

MedCity Influencers

The Journey to Personalized Healthcare

The Walt Disney Company excels in designing exceptional service because they are hyper-focused on listening, tracking, designing, and measuring the experiences of guests visiting their properties. We can apply this approach in pharma by enhancing our patient journey maps and go beyond focusing on the key clinical engagement touch points (e.g., doctor visits, prescription pickups) and enriching our insights with the micro-moments surrounding these obvious events.

Physicians

OmniLife Health’s Clinical Workflow Solution Focuses on Complex Care

OmniLife Health's initial focus with its complex care coordination platform is organ transplant care.

Health Tech

HealthBook+ CEO Shares Vision for How People Can Own Their Health by Leveraging Data and AI

HealthBook+ provides a way for individuals to aggregate and use their personal health information safely and securely to power AI engines that direct people to their next best health action. Importantly, it also gives employers predictive insights to help them provide the most relevant benefits for their employees.