Erin Warner is a principal at S2N Health, a consulting firm focused exclusively on providing business and marketing advisory services to emerging medical technology companies and their investors. S2N stands for "signal to noise" - S2N's mission is to help companies identify and amplify their market signal in the complex healthcare landscape. Erin brings over 10 years of experience in global medical device sales, marketing and commercialization strategy to S2N.
Early stage med tech companies often have little time, money or resources to commit to marketing activities, especially when their exciting new technologies may be months or years away from commercialization. The whole concept of marketing can be downright daunting when you barely have a product. The absolute marketing fundamental, and where most companies start […]
Landing on “Key Opinion Leaders” (KOLs in industry jargon) to advise you or pioneer your technology into unchartered territories (e.g. humans) is one the most important early decisions an emerging med-tech company confronts. Experienced clinician-researchers can provide incredibly valuable insight into clinical practice and workflow, product design, and data needed to support future adoption by […]
In an interview, Kyan Health Co-Founder and Chief Commercial Officer Konstantin Struck discussed how Kyan gives mid-market and enterprise employers access to premium workforce mental healthcare, at a price point that is affordable.
If you are launching a new medical device, use these three tactics to increase your chances of success and avoid falling for the "build it and they will come" myth.