Who should own the patient relationship?
Both healthcare marketing departments and clinical teams have a role in managing the patient relationship so both groups need to work together.
Gary Druckenmiller, Jr.
Gary Druckenmiller, Jr. is VP, Marketing Practice Lead at Evariant. He functions as lead strategist, digital marketing thought leader and C-level executive sponsor for all of Evariant’s enterprise clients, primarily focused on advising health system leadership of opportunistic methods to improve their digital presence and interactive growth potential.
Prior to Evariant, Gary served as Vice-President for Harte-Hanks, responsible for healthcare digital strategy and deliverables including multi-channel campaigns, digital & social media, CRM, analytics, content management & classification best practices. Gary has been with Evariant for 7 years and can be heard often on the hospital marketing speaking circuit. Gary has a bachelor’s degree in marketing from Bentley University.