Gee Gu is the founder and CEO of Vilo, where he leads product direction across hardware, software, and design. His core thesis is simple: wearables should not feel like dashboards. They should feel like support. He also leads Vilo’s health and medical advisory work with clinical partners and researchers to build responsible, evidence-informed guidance. Gee is also the founder and Chairman of Vesta Sleep, where he previously served as CEO and grew the business from zero to $150 million in global revenue within five years. Earlier in his career, he was a core member of Vincross Robotics, helping develop the HEXA robot and Mind OS, a robotics operating system that was ahead of its time. He graduated from the University of Wisconsin Madison.
The issue is not only functional. It is experiential. Many women do not need more scores. They need continuity, context, and support that feels companionable rather than corrective.