Itzik Cohen is the Co-Founder and Chief Executive Officer of PayZen, the leading AI-driven patient affordability platform transforming how patients access and pay for care. A 3x founding entrepreneur and former professional basketball player, Itzik has dedicated his career to building technology that helps millions overcome financial challenges.
A nationally recognized voice in healthcare fintech, revenue cycle innovation, and patient affordability, he brings deep expertise from executive roles at Beyond Finance, Prosper Marketplace, and the early team at WebEx. At PayZen, he partners closely with health system leaders to reduce bad debt, boost collections, and expand access through individualized, AI-powered payment solutions. His work is grounded in proprietary industry research, including State of Healthcare Affordability Report: The Patient Perspective 2025 and State of Healthcare Affordability Report: The Provider Perspective 2025.
Hospitals have an opportunity to make strategic changes now that can better position both their organizations and their patients for what’s ahead. Here’s what to expect and where to focus next.