Joel Berg

Joel Berg is a freelance writer based in York, Pennsylvania. He has covered healthcare and financial services, as well as general business news, for more than 20 years. He also teaches writing at York College and Millersville University.

Posts by Joel Berg

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

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