Michael is a leader in technology development and product data on a global scale for over 20 years solving specific business and societal problems through innovation. As CEO of Pleio and developer of the GoodStart patient support program, Michael has built an effective platform that uses the power of human connection to activate empathy between non-HCPs and millions of patients. Treatment results are boosted by minimizing the major points of medication fall-off and building confidence in patient activity through a uniquely different mix of digital and human touchpoints. “We deliver the most elegantly simple and effective adherence solution for the pharma market. We believe that empathy is the key that unlocks the best possible patient journey and understand how to address the emotional barriers patients face when starting new therapies.”
When pharmacies engage on a human level with patient support programs, patients become more fully engaged in their treatment, leading to potentially significant health benefits and good business for pharmacies.