Matthew Swanson is CEO and co-founder of Reciprocity Health, Inc., a managed service that strengthens care plan adherence through an all-digital engagement platform and reward programs designed to meet the needs of complex care cohorts. Formerly, Swanson served as the founding director and chairman of the Delaware Center for Health Innovation, a non-profit organization dedicated to the implementation of Delaware's State Healthcare Innovation Plan and funded in part through a grant from the Center for Medicare & Medicaid Innovation. Through his work with Reciprocity Health, Swanson works at the intersection of behavioral economics and healthcare, seeking to fundamentally transform the Medicaid and Medicare markets.
Medicare Advantage plans can more effectively position themselves for success under an evolving measurement system. Here are three strategic actions health plan leaders should prioritize to enhance 2026 bids to secure stronger Star Rating performance.