Nikki Heider is a senior marketing manager at Welltok with more than 15 years of experience in healthcare marketing. Prior to Welltok, Nikki served as marketing/PR manager at Denver Public Health, and as a service line marketing manager at Children’s Hospital Colorado, Boston Children’s Hospital and Dana-Farber Cancer Institute. She has a wealth of communications and public health knowledge which she enjoys applying to marketing solutions in the healthcare industry.
Jennifer Regan is Director of Consumer Engagement, Capital District Physicians’ Health Plan Inc. (CDPHP)Jennifer joined CDPHP in 2019 and leads the team responsible for developing, promoting, refining, and analyzing a wide array
of health and wellness programs for current and prospective members.
Prior to joining CDPHP, Jennifer was the Executive Director of Community Engagement, Workforce Development, and Communications at Adirondack Health Institute, where she was responsible for quality and financial outcomes for a population health network. Jennifer has extensive service sector experience, including leadership roles at Charles Schwab, MVP
Health Care, and Deloitte. Jennifer holds a Master of Business Administration from the Olin School of Business at Washington
University in St. Louis and a Bachelor of Arts from Washington University in St. Louis.
Paying close attention to social determinants of health, like ability to drive or proximity to a grocery store, can also help predict who is at highest risk of being food insecure which, in turn, can help a plan know which resources to offer to those members.