Rick Halton, Vice President of Product and Marketing, leads marketing for Lumeon. With extensive international marketing and sales experience, he focuses on the USA and Europe markets. His career spans leadership roles across breakthrough digital health and mobile telecoms startups. He has also held executive positions at Fortune 100 companies, including Vice President of Global Marketing at Hewlett Packard, led business Marketing for Vodafone Spain, and B2B new product development for Orange UK.
Like the climbing route Tommy Caldwell pioneered on El Capitan in Yosemite, no template exists for transforming the digital health experience. This is new ground for the industry, and organizations need a structured approach.
Providers are also finding ways to simplify processes around more traditional call-ins for appointment booking.
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A key strategy for catering to consumerized patient expectations is creating engagements that are proactive, convenient, and make it as easy as possible for the patient to return for continued care.
Healthcare organizations will need to be aware of new innovations, and new ways to use and integrate them. One of the ways that organizations such as Vanderbilt University Medical Center are doing this is by creating patient technology advisory boards.
Much like retail giants are using customer information to make personalized purchase recommendations, healthcare organizations are increasingly leveraging patient data in ways that can add value to the patient’s experience.