Rita Numerof

Rita Numerof, PhD, President of Numerof & Associates, is an internationally recognized consultant and author with over 30 years of experience in the field of strategy development and execution, business model design, and market analysis. Her work across the global healthcare spectrum gives her a unique perspective on the challenges of pharmaceutical and medical device manufacturers, healthcare delivery institutions, payers, physicians, and suppliers. She has authored six books, including Bringing Value to Healthcare: Practical Steps for Getting to a Market-Based Model, and is a regular contributor to Forbes, where she writes about the business of healthcare and the need to move to a market-based model.