Roys Laux is General Manager of the Angie’s List Health and Wellness division where she leads product development, member and service provider marketing and monetization for the growing health vertical. In addition to experience in online consumer health, Roys has held several marketing leadership roles in the healthcare industry. She spent 2 years as Marketing Brand Director for Indiana University Health and 10 years with Eli Lilly and Company as US Product Manager and Director of Global Brand Development.
At a recent conference about patient engagement, I found myself reflecting on the large share of voice that patients with severe, chronic and/or comorbid conditions receive and the very small share of voice attributed to the other 90% who seek only episodic care. I empathize with those who suffer from chronic conditions and wholeheartedly support […]