Shelli Pavone and Michelle Higginson

Shelli Pavone, co-founder and CEO, Inlightened
Shelli Pavone has nearly 20 years of commercial experience in healthcare, and a history of developing sales strategy and teams from the ground up. She excels in managing change and executing adaptive programs in highly competitive segments. Having spent her entire career focused on healthcare, she understands the unique challenges that come with disrupting an incredibly complex market. She is dedicated to partnering with clinicians and innovators to help shape the future of healthcare. Previously, Shelli worked with Lumere, a startup focused on utilizing clinical evidence to facilitate patient-focused, cost-effective decisions around pharmaceuticals and devices. Most recently, she led the sales and marketing team at Avant-garde Health, a healthcare analytics company with solutions that guide hospitals to improve outcomes and lower costs. Shelli is a graduate of The Ohio State University, with a BS in Psychology.

Michelle Higginson, co-founder and CMO, Inlightened
Michelle Higginson is an accomplished marketing professional, with more than a decade of diverse experience that spans tech and healthcare sectors. She spent her early career contributing to exponential growth in fast-paced startup environments, and was instrumental in launching the content marketing and customer advisory board practices for LogMeIn, one of the world’s top 10 SaaS companies. Michelle then led marketing and communications for the Heart Center and Pediatric Transplant Center at Boston Children’s Hospital, where she directed multiple award-winning campaigns, pilots and initiatives, from concept through execution. She returned to the startup space as Director of Marketing at HBS-founded Avant-garde Health before co-founding Inlightened. Michelle holds a BS in Marketing from Bentley University, with a double major in Media Arts & Society. She also earned her MBA from Bentley’s McCallum Graduate School of Business.