Sonia Singh, Vice President, leads the Center for Consumerism at AVIA. In her role at AVIA, Sonia helps AVIA’s health system Members frame their vision and strategy to transform into consumer-centric organizations, identify and prioritize key consumer-facing capabilities, assess their digital needs, and navigate the digital health vendor landscape to find best solutions. She and her team have supported over 35 health systems to create their Digital Front Doors and is a leading voice in the industry on consumer and personalization strategies.
Prior to joining AVIA, Sonia was a senior director at PwC Strategy’s healthcare strategy practice, where she advised executive teams at top healthcare organizations on how to address the opportunities driven by rising consumerism, technology innovations, and regulatory challenges. Her clients spanned some of the nation’s leading health insurers, integrated care delivery systems, wellness providers, and new entrants.
Sonia holds a MS in Information Management from Syracuse University and a BS in Computer Engineering from Pune University, India.
Spurred by Covid-19, we are witnessing the unprecedented digital transformation of healthcare, and health systems that don’t rapidly innovate to meet this “new normal” risk being left behind. While the core tenets of growth, financial stewardship, and quality remain the same, health systems must tailor their strategies to win consumer loyalty while delivering differentiated value. […]