Tess MacGibbon, director of Thought Leadership & Health Care at The Lacek Group, is an innovative and collaborative leader with 25+ years of experience developing and leading ground-breaking content and thought leadership strategies to positively disrupt markets and drive customer/potential customer engagement in start-ups to Fortune 100 companies. At Lacek (an Ogilvy Experience company), Tess has developed the Thought Leadership and healthcare practices She designed and implemented the go-to-market healthcare strategy and lead multi-agency healthcare initiatives to broaden awareness and accelerate growth planning. Prior to joining the Lacek Group, Tess held several marketing and communication leadership roles at several leading health care organizations such as 3M Health Care, St. Jude Medical, Medscape, Coloplast and the Medical Alley Association.
Creating an effective loyalty strategy can deliver on consumer needs while creating a personalized experience that will help establish deeper relationships between patients, healthcare systems and providers.