Tayla Mahmud is executive vice president, Health Equity & Multicultural Strategy at M Booth Health. She is co-author of the report Chosen Circles: How LGBTQ+ Americans Navigate Health Decision-Making. She leads the agency’s work on Health Equity and Multicultural Communications by counseling public affairs, social impact, and marketing communications clients on strategies to advance health equity, reach diverse communities, and demonstrate commitment to reducing disparities. She is also a board member of BLKHLTH.
Mark Westall is senior vice president, Strategy at M Booth Health. He is co-author of the report Chosen Circles: How LGBTQ+ Americans Navigate Health Decision-Making. He oversees primary research at the agency to uncover actionable insights on audiences, brands and organizations in the healthcare space. He is also responsible for driving innovation, with a focus on developing new products and solutions to serve marketing communications, public affairs, and social impact clients.
It’s time to transform how government health agencies, pharmaceutical companies, hospitals and other health organizations create and deliver information to the approximately 20 million members of LGBTQ+ communities. Start with paying attention to their "chosen circles" or their trusted sources of information.