Yuliia Apanasenko is the Chief Executive Officer at Phenomenon Studio, a strategic design and development partner in building complex digital products. Yuliia’s expertise sits at the intersection of UX, business operations, and delivery governance: Yuliia focuses on building systems that improve the quality of digital products and creating UX solutions that build user trust and support long-term business resilience.
The gap between what technology can do and how much patients trust it won't close on its own. Here are some design decisions that build trust — and some that quietly destroy it.