Remember, the ALS Ice Bucket Challenge has done absolutely nothing (so far)
Too much hype will make it hard to take the real credit later on.
How have all of the ALS Ice Bucket Challenge donations actually been used following last year’s craze?
For the 2.5 million people who donated after participating in the Ice Bucket Challenge, how is that money being spent?
With the Rise of AI, What IP Disputes in Healthcare Are Likely to Emerge?
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.
Nancy Frates takes the TED stage to share the origins of the ALS Ice Bucket Challenge
The ALS Ice Bucket Challenge recently took over social media and became a booming, chilling demonstration of the support for Lou Gehrig’s disease research. In this TED talk, Nancy Frates tells the story of how the family created the phenomenon after her son, 27-year-old Pete, was diagnosed with the disease. Pete’s diagnosis came about by […]
Where we donate vs. diseases that kill us
A telling Vox infographic has been making the internet rounds, illustrating that where we donate isn’t necessarily reflective of what’s killing us. Though attached to the Ice Bucket Challenge, the lesson is still clear that “viral memes shouldn’t dictate our charitable giving.” Marketing is a powerful force. In case you missed it:
5 things healthcare marketers can learn from the #IceBucketChallenge
Dear Healthcare: No one is watching your commercials or reading your flyers b/c they are outside doing the #IceBucketChallenge #hcldr — D’Anna Holmes (@PoPculture_px) August 27, 2014 What started as a grassroots campaign has raised more than $100 million for the ALS Association in the last month. Not to mention, it’s gotten Medtronic CEO Omar […]
Beyond the ice bucket: Orphan disease patient advocates you should follow on Twitter
The viral marketing campaign for ALS known as the ice bucket challenge has boosted the profile of rare disease philanthropy and permeated pop culture in a way that orphan diseases typically don’t, from the sublime to the ridiculous. Of course, ALS is just one of the 6,600 rare diseases in the world. Rare diseases affect […]
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A Personalized Approach to Medication Nonadherence
At the Abarca Forward conference earlier this year, George Van Antwerp, managing director at Deloitte, discussed how social determinants of health and a personalized member experience can improve medication adherence and health outcomes.
Why the ALS Ice Bucket Challenge will be hard to replicate
The Amyotrophic lateral sclerosis (ALS) ice bucket challenge has been spreading like wildfire for the last few weeks on Facebook and Twitter. Even those who are less social savvy can’t avoid the trend, which is all over the mainstream media. According to the website Mashable.com there have been 1.2 million videos (and still counting) uploaded to […]
Ohio State’s Wexner Medical Center gets in on the ALS ice bucket challenge
That ice bucket challenge that you can’t seem to ignore even if you wanted to over the past week is now making it’s way to at least one major healthcare provider. After the likes of Mark Zuckerberberg, Bill Gates, Derek Jeter and scores other celebrities and failed attempts on YouTube, the Ohio State University Wexner […]