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Consumer / Employer

Why Omada’s CEO Thinks Amazon Selected His Startup as the 1st Partner for Its New Program

Amazon launched a new initiative to help connect people to digital health benefits that they may not know are available to them. Omada Health is its first partner. CEO Sean Duffy said his company stood out from the many other virtual diabetes care companies out there because about 20 million Americans — many of whom shop on Amazon — are eligible for Omada's programs.

Health Tech

Hospitals Should Take A Page Out of Amazon’s Digital Engagement Playbook, Argues Providence Digital Chief

In order for health systems to “not be commoditized fully,” they need to collect data to know their patients’ behaviors better and build stronger relationships with them, argued Sara Vaezy, Providence’s chief strategy and digital officer. Consumer brands like Amazon have been doing this for years so they can deliver personalized experiences to their users, and it's time hospitals take a page out of their playbook, she said.

Health Tech

Nurse Practitioners’ Starting Salaries Are Rising Faster Than Those of Primary Care Physicians

As retail disruptors like CVS, Walgreens and Amazon buy more and more primary care assets, the healthcare industry is seeing an increased demand for physicians and advanced practitioners. In the case of nurse practitioners, this rise in demand is also boosting their salaries. Physicians' starting salaries have remained relatively flat, but their average signing bonus grew.