Brain Power

Google Glass app used to help autistic kids

Autistic kids are making new progress with social and communication skills thanks to the Google Glass app Brain Power. Not only that, the app is giving feedback to parents in the process. The goal behind using the device is to help children understand facial expressions and emotions. The device’s accelerometer tracks head gestures to detect […]

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.