How do we help patients actually modify behavior?
At MedCity's patient engagement conference, a speaker said understanding patients' psychological motivations and tailoring messages to those can be more effective in prompting a change in behavior.
Patient psychology is at the heart of successful patient engagement
C2b solutions' approach stems from a belief that self-assessments to identify values, interests and lifestyles of patients are essential to knowing what really motivates and influences them.
presented by
A Personalized Approach to Medication Nonadherence
At the Abarca Forward conference earlier this year, George Van Antwerp, managing director at Deloitte, discussed how social determinants of health and a personalized member experience can improve medication adherence and health outcomes.