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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

Who will be Germany in this world cup of healthcare startups?

Five companies from molecular diagnostics to smartphone virtual reality simulators to treat anxiety disorders, representing a few countries are vying for World Cup honors in an inaugural competition organized by HITLAB at Columbia University next month. The U.S. seems to have the homefield advantage, with three of the companies hailing from California. The decision to […]

Exploring the tongue’s 8,000 taste buds to help the elderly

It’s been pretty well documented now that your tastes (sweet, salty, bitter, sour or umami) are divided up on the tongue – is a myth. The reality is that each of the roughly 8,000 taste buds scattered over the tongue is capable of sensing all of the tastes – special cells within those taste buds determine which […]

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EpiBone helps patients “grow their own bone”

New York regenerative medicine startup EpiBone‘s tagline is apt: “Grow your own bone.” It uses a patient’s own stem cells to create transplantable, highly personalized bone grafts, going after a 900,000-strong market of patients that need some variety of bone graft to treat, say, severe bone trauma, growth defects or genetic disorders. The company is showcased as one […]