commercial launch

Devices & Diagnostics

3-D St. Jude Medical launches technology that gives docs real-time, 360-degree view of arteries

St. Jude Medical  (STJ) announced FDA approval of its  ILUMIEN  OPTIS  PCI Optimization  System, and the product’s U.S. launch. The device gives physicians a real-time, 360-degree panoramic view of the arteries, to help with stent placement and to guide treatment for patients with coronary artery disease. But what’s the true value proposition between this new […]

MedCity Influencers

Six Costly Mistakes to Avoid When Launching Medical Devices in Europe: Practical and Timely Advice for Start-Up CEOs

Representing one-third of the global medical device market, the European Union provides a significant opportunity for start-up, medical device companies. But, it can also present costly challenges for the unprepared. Following are a half-dozen cautions drawn from real-world experience that could help you avoid some common commercial pitfalls. 1. Chasing conflicting commercialization objectives.  What are […]