St. Jude Medical (STJ) announced FDA approval of its ILUMIEN OPTIS PCI Optimization System, and the product’s U.S. launch. The device gives physicians a real-time, 360-degree panoramic view of the arteries, to help with stent placement and to guide treatment for patients with coronary artery disease. But what’s the true value proposition between this new […]
NPR got Silicon Valley’s take on Healthcare.gov, and asked what those tech entrepreneurs would have done differently with the federal healthcare insurance exchanges. Their answer? Start small. “It’s not as if Facebook says, ‘OK, here is our six-year plan for how we’re going to make Facebook.com,’ ” entrepreneur Ben Balter said. “They build one feature […]
Start up in style: Last night, Pharrell performed at the YPlan launch party. The company has created an app to book tickets for concerts and events (not exactly groundbreaking territory). ValleyWag reports the pricetag for such a major act is somewhere between $250,000 and $500,000. But Pharrell is a shareholder and adviser to the company, […]
Representing one-third of the global medical device market, the European Union provides a significant opportunity for start-up, medical device companies. But, it can also present costly challenges for the unprepared. Following are a half-dozen cautions drawn from real-world experience that could help you avoid some common commercial pitfalls. 1. Chasing conflicting commercialization objectives. What are […]