corporate wellness

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

What makes a wellness program succeed or fail? Behavior, motivation, and personality

David Mould, PhD, also contributed to this article. Intuition and recent studies have proven that wellness programs, which actively leverage activity trackers, are great but one size definitely doesn’t fit all. This piece explores the history of activity trackers, how they play out in wellness program and an analysis of one global company’s wellness program […]


Reach and influence: Why corporate wellness programs really do work

Our government wields both reach and influence. It has a strong voice in the national health conversation, writing healthcare policies that impact the nation. But the government has a weak connection to the community it serves. While the information it provides is important, it often feels disconnected from our day-to-day lives. Our medical institutions also […]